![]() While it will not entirely replace usage data, surveys, interviews, and desktop research, Sentiment Analysis is a solid tool to have at your disposal. You will need Microsoft Excel and the Azure Machine Learning Add-in.įor people who build products, work in marketing or politics, or are conducting research, understanding the emotional sentiment regarding a particular subject is a professional necessity. The Sentiment Analysis method discussed in this article will use machine learning to score your text and classify it as expressing Positive, Negative, or Neutral emotions. Likewise, a marketing manager can monitor the evolution of brand reputation over time. The potential uses for Sentiment Analysis are limitless: a historian can use sentiment analysis to understand the intent of an author writing hundreds of years in the past. The results will show you trends hidden within the data. You can use Microsoft Excel to perform basic Sentiment Analysis on text.
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